Sony Share Price in Tokyo Tumble

Sony's recent breach has affected the personal data of up to 100 million users. As one of the largest data breaches to date, Sony estimates that it will result in a $170 million hit to its operating profit.

The financial affects do not stop there. Brand "pain" or the financial losses experienced by loss of consumer confidence will likely be much greater than the $170 million hit on operational profits. The breach has already sent shares down more than 2% in Tokyo. Sony is not the only company to experience a drop in stock prices after a major data breach. The figure below is a sampling of other companies who experienced a similar drop.

The cost of a data breach will be detrimental to your organization. Develop a plan to protect your data to decrease the likelihood of a breach.